Zynga’s social game “Draw Something” hopes to revive its success as a new interactive game show on CBS.
Variety reports that Sony Pictures Television, Ryan Seacrest Productions and Embassy Row are producing the show, which will allow viewers to interact with celebrities and their drawings from home.
“Teams of celebrities and everyday users will test their skills in front of a studio audience to earn money and big laughs,” explains Variety. “Viewers can also play along at home for a chance to win prizes and compete with the celebrities.”
A related TechCrunch post suggests that the move may represent a last-ditch effort from Zynga to spark interest in the app after a dramatic traffic decease following the acquisition of OMGPOP.
In an interview with Lost Remote, social TV graphics expert James Neufeld says one challenge facing the “Draw Something” television experience will be that the game “is based on timing and revealing the drawing as it was captured.” He suggests that it will be difficult “to maintain the sensation of the game’s real-time nature and render out the drawings in a way that is presentable in studio, or even harder, the audience at home.”
Despite the inherent risks involved in transitioning a social game to a television show, Neufeld maintains that “this is a huge step for social TV and participation TV.”
Zynga’s social game “Draw Something” hopes to revive its success as a new interactive game show on CBS.
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